Advertising Terms Explained
NEW – Different color from previous design.
ALL NEW – Parts are not interchangeable with previous design.
EXCLUSIVE – Imported product.
UNMATCHED – Almost as good as the competition.
FOOLPROOF OPERATION – No provision for adjustments.
ADVANCED DESIGN – The advertising agency doesn’t understand it.
IT’S HERE AT LAST – Rush job. Nobody knew it was coming.
FIELD TESTED – Manufacturer lacks test equipment.
HIGH ACCURACY – Unit on which all parts fit.
FUTURISTIC – No other reason why it looks the way it does.
REDESIGNED – Previous flaws fixed. We hope.
DIRECT SALES ONLY – Factory had a big argument with distributor.
YEARS OF DEVELOPMENT – We finally got one to work.
BREAKTHROUGH – We finally figured out a use for it.
MAINTENANCE FREE – Impossible to fix.
MEETS ALL STANDARDS – Ours, not yours.
SOLID-STATE – Heavy as anything!
HIGH RELIABILITY – We made it work long enough to ship it